Introducing Me- Blog Post #2

Introducing Me!

My name is Hailey Goff and this blog is where I post about my interest and research I have done on genres and media. I will be using this blog to post my ideas when it comes to the film opening and my journey on bringing my ideas to life. My film opening will as of now be a comedy and I have a lot of research to do to figure out all of the details like the lighting, the camera angles, the color scheme and sound effects.

Genre- Blog Post #1

Genre for film opening

For my film opening I am thinking about using comedy as my genre. At first I was thinking horror because that's my favorite genre but I decided to step out of the box and do comedy. A comedy movie is professional entertainment consisting of jokes and satirical sketches, intended to make an audience laugh. I did research on the types of shots to use while creating a comedy film and one is to have things enter the frame in a weird way, matching scene transitions, perfectly timed sound effects, and super dramatic lighting. I will be sure to include some of those techniques in my film opening.

Music Marketing Campaign

Music Marketing Campaign

1. In this music marketing campaign my team and I worked together to put together marketing strategies and conduct research to help market a new band or artist. My team members Katalina Enriquez, Josh Keller and I created a band named In Debt which is an indie rock band. We created a website and many social medias to reach our target audience. We then took many other steps to get out band In Debt out there and expand our target audience.
2. My team and I conducted our research on two bands similar to ours in order to get an idea of what bands in our genre and doing to get well known and be successful. The bands we chose to research were Imagine Dragons and Pearl Jam. For both bands, they had a huge social media presence and used that to their advantage. Both bands had a website and created merchandise for their fans. Pearl Jam Marketed their brand through their film Pearl Jam Twenty - The Film and They have their own radio station which they use to distribute their productions. Imagine Dragons has a website which allows fans to buy official merch and buy their deluxe album.The website also contains advertising for their vinyl album.Latest news about the band is shown through their website. We used this research to put together our marketing plan. Since both Pearl Jam and Imagine Dragons had great social media interaction and a website we decided to do the same.
3. For our band In Debt we created an instagram, twitter, and website. We used all platforms in a different way in order to keep the fans informed at all times and also give the fans a reason to follow all of the accounts. On instagram we Used the platform to market and share information, Most big announcements were through this app. And this app targeted our younger target audience. On twitter we posted Important news, promos of a new song to the audience, Personal contact with fans, updates from the studio when recording, and regular day-to-day work news. Twitter was for our older target audience. For our website we posted a short bio that describes the band and how it came to be, created merchandise, posted tour dates, included pictures of the band, and had the album with the link to buy it on. We also linked all of our social medias on the website. We created a youtube to post our music videos and vlogs because our target audience is extremely into watching peoples day to day lives.

Examples:

Link to music video: https://www.youtube.com/channel/UC6pcarlxKjkmaBwM1GsYLtw

d. During this project I learned a lot about the marketing of bands and and target audiences are a huge deal when it comes to marketing a band. It was hard at first coming up with ways to market a completely new band but with time the process became a lot easier. The research was the most important part of this project, that is how we learned more about our genre and how other bands in the same genre became successful. Over all the music marketing campaign project was a great experience and helped build my knowledge for the portfolio project.